Published in: IndifoodBev

Date: 26/08/2020

Kwality Foods’ muesli breakfast range with immunity-boosting ingredients

Health is a state of complete harmony of the body, mind, and spirit. During today’s stressful times, when our body has proven to be the greatest asset and our immunity to be the one to protect it, the contribution of food intake plays a vital role in boosting our body’s prowess to heal. Following self-care guidelines and recommendations issued by the Ministry of AYUSH as preventive health measures for boosting immunity amidst the coronavirus outbreak, Kwality Foods, an Indian brand with over two decades of experience in the food industry, has launched its new range of healthy Muesli.

The brand has introduced Muesli with turmeric, honey and ginger among two other launches – Crunch Muesli with Almonds, Raisins and Honey and Muesli Mixed Fruit. According to the company, all three variants have no added refined sugar coupled with the goodness and immunity-boosting capabilities of age-old ingredients and 100% natural contents.

Speaking at the launch, Naresh Pagariya, managing director, Pagariya Food, said, “Our vision is to introduce healthy products which are rooted in our philosophy of nutritious health and wellness. Kwality Foods, as a brand, since its inception has focussed on maintaining a high level of taste and affordability for our customers.”

Turmeric, which contains curcumin, a flavonoid that supports a healthy immune response, promote general well-bring. Ginger has been used for thousands of years to treat numerous ailments, such as colds, nausea, arthritis, migraines, and hypertension. Honey is also a good source of antioxidant, with anti-bacterial and anti-fungal properties. As a healthier alternative, all products feature cane jaggery instead of refined sugar. Jaggery is also known for its many benefits, such as cleansing the body, preventing anemia, boosting immunity, and treating flu-like symptoms. Every product encapsulates the essence of an authentic, healthy Indian breakfast catering to adults and children alike.

All-natural offerings suitable for the modern Indian palate

Dheeraj Jain, director, Pagariya Foods, said, “The new launch by Kwality Foods is packed with a unique combination of healthy and tasty ingredients. The three products offer a healthy and nutritious start to your day promising to be a delight for every family memeber. Additionally, the key USP of the entire range is its all-natural offerings and especially use of no artificial colors or preservatives, while also being suitable for the modern Indian palate.”

Kwality also offers Corn flakes, Choco Flakes, Fruit Rings, Fills, and other variants of Muesli, among many other options. The consumer’s need for breakfast choices in India is growing exponentially, and Kwality Foods’ range of products is uniquely placed to satisfy this need.

The new cereals are set to launch online on Amazon and Flipkart, while also being available in various Modern trade and brick and mortar stores shortly. The 400gms carton of Kwality Turmeric, Honey & Ginger Muesli is priced at Rs 299. The 700gms resalable pouch Kwality Crunchy Muesli and Kwality Mixed Fruit Muesli versions are priced at Rs 399 each.

A progressive “Made in India” brand with the promise to provide affordable, quality products to every Indian home, the company aims to work towards bringing food products that keep health and convenience in mind. All the products and raw materials are sourced locally, empowering farmers and local industries. The brand creates the perfect balance of quick breakfast cereals that today’s generation wants, fused with traditional and healthy Indian ingredients.

All Kwality Foods’ products are manufactures and packed using state-of-the-art technology and advanced manufacturing methods, in compliance with HACCP guidelines, to achieve the best quality products.