Published in: FnBnews.com
Kwality Foods launches its new range of healthy muesli in three variants
Health is a state of complete harmony of the body, mind, and spirit. During today’s stressful times, when our body has proven to be the greatest asset and our immunity to be the one to protect it, the contribution of food intake plays a vital role in boosting our body’s prowess to heal.
Following self-care guidelines and recommendations issued by the Ministry of Ayush as preventive health measures for boosting immunity amidst the Corona virus outbreak, Kwality Foods, an Indian brand with over two decades of experience in the food industry, has launched its new range of healthy muesli.
The brand has taken the initiative of introducing a unique Muesli with Turmeric, Honey and Ginger among two other launches – Crunchy Muesli with Almonds, Raisins and Honey and Muesli Mixed Fruit. All three variants have no added refined sugar coupled with the goodness and immunity-boosting capabilities of age-old ingredients and 100% natural contents.
Speaking at the launch, Naresh Pagariya, MD, Pagariya Food Pvt. Ltd, said: “Our vision is to introduce healthy products which are rooted in our philosophy of nutritious health and wellness. Kwality Foods, as a brand, since its inception has focussed on maintaining a high level of taste and affordability for our customers.”
Benefits of the ingredients include turmeric which contains curcumin, a flavonoid that supports a healthy immune response, thereby promoting general well-being. Ginger has been used for thousands of years for the treatment of numerous ailments, such as colds, nausea, arthritis, migraines, and hypertension. Honey is also a good source of antioxidant, with anti-bacterial and anti-fungal properties.
As a healthier alternative, all products feature cane jaggery, instead of refined sugar. Jaggery is also known for its many benefits such as cleansing the body, preventing anaemia, boosting immunity and treating flu-like symptoms. Every product encapsulates the essence of a true, healthy Indian breakfast catering to both adults and children alike.
Elaborating further, Dheeraj Jain, director, Pagariya Food Pvt. Ltd, said: “The new launch by Kwality Foods is packed with a unique combination of healthy and tasty ingredients. The three products offer a healthy and nutritious start to your day promising to be a delight for every family member. Additionally, the key USP of the entire range is its all-natural offerings and especially use of no artificial colours or preservatives, while also being suitable for the modern Indian palate.”
With this launch, the company becomes one of the first Indian brands to have the widest range of breakfast cereals in India. It also offers corn flakes, choco flakes, fruit rings, fills and other variants of muesli among many other options. The consumer’s need for breakfast choices in India is growing exponentially and the company’s products are uniquely placed to satisfy this need.
The new cereals are set to launch online on Amazon and Flipkart, while also being available in various modern trade and brick and mortar stores shortly.
The 400gm carton of Kwality Turmeric, Honey & Ginger Muesli is priced at Rs 299. The 700gm resealable pouch Kwality Crunchy Muesli and Kwality Mixed Fruit Muesli versions are priced at Rs 399 each.